February 5, 2012

W.H. Smith Bans Books

It might seem odd for a bookseller to banish certain books, but not if you are used to the world of modern retail where it’s more about selling space(to vendors) than selling actual products.

The Economist reports that W.H. Smith, one of the big UK booksellers and the exclusive bookseller at Britain’s airports, has signed a deal to exclusively offer travel guides published by Penguin at its airport locations.

Penguin publishes Rough Guide and DK Guides so the selection won’t be total schlock but what about Lonely Planet or even some of the city guides published by Fodor’s and the like (not generally our favorites but occasionally a reasonably priced, short format that works)?

As excutives, we generally don’t want to carry a cumbersome guide. However, we do want choice and that’s something that W.H. Smith will be denying us in its airport locations. Aren’t booksellers and publishers having a hard enough time these days?

What do you think?

  • http://www.mmillerfur.com Mark Miller

    what about all those other brands? The market (at least in part) will decide. As a consumer you can use your purchasing power and NOT buy the guide at W.H. Smith and buy another elswhere…disappointing sales of travel books (should that be the case) may well let the folks at WH know that their deal with Penquin is not what customers want.

    At the end of the day this is about product placement and maximizing revenues…or just simple narrow and deep merchandising…while it may be frustrating for the busy traveler gliding through the concourse…it is no different than ANY other retail situation…sometimes they have what you want and sometimes they don’t!