Comments on: W.H. Smith Bans Books http://executivenomad.com/2009/06/wh-smith-bans-books/ for and by sophisticated executive travelers Fri, 04 Nov 2011 14:04:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Miller http://executivenomad.com/2009/06/wh-smith-bans-books/comment-page-1/#comment-26 Mark Miller Wed, 17 Jun 2009 14:41:55 +0000 http://executivenomad.com/?p=448#comment-26 what about all those other brands? The market (at least in part) will decide. As a consumer you can use your purchasing power and NOT buy the guide at W.H. Smith and buy another elswhere...disappointing sales of travel books (should that be the case) may well let the folks at WH know that their deal with Penquin is not what customers want. At the end of the day this is about product placement and maximizing revenues...or just simple narrow and deep merchandising...while it may be frustrating for the busy traveler gliding through the concourse...it is no different than ANY other retail situation...sometimes they have what you want and sometimes they don't! what about all those other brands? The market (at least in part) will decide. As a consumer you can use your purchasing power and NOT buy the guide at W.H. Smith and buy another elswhere…disappointing sales of travel books (should that be the case) may well let the folks at WH know that their deal with Penquin is not what customers want.

At the end of the day this is about product placement and maximizing revenues…or just simple narrow and deep merchandising…while it may be frustrating for the busy traveler gliding through the concourse…it is no different than ANY other retail situation…sometimes they have what you want and sometimes they don’t!

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